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The Neptunes
Hip-Hop


The Neptunes quietly emerged from Virginia Beach at the turn of the century and quickly became the hottest producers within the rap industry, then the entire pop music industry. The peerless duo began their ascendance in the late '90s with a few party-themed hits: Ol' Dirty Bastard's "Got My Money" (1999), Mystikal's "Shake Ya Ass" (2000), and Jay-Z's "I Wanna Love U" (2001). The Neptunes crossed over from rap to pop in 2001 and began producing tracks for the likes of Britney Spears ("I'm a Slave 4 U"), *NSYNC ("Girlfriend"), and Usher ("U Don't Have to Call"). In addition to these pop stars, the duo continued producing hits for the biggest names in rap, working with everyone from LL Cool J ("Luv U Better") and Busta Rhymes ("Pass the Courvoisier") to Bow Wow ("Take Ya Home") and Nelly ("Hot in Herre"). Furthermore, the Neptunes began their own rap group, N.E.R.D., and introduced another one, the Clipse. By this point, the duo -- Pharrell Williams and Chad Hugo -- had become the pop-rap industry's most demanded producers, on a par with other big-name producers like Dr. Dre and Timbaland, if not perhaps even supplanting them. Jason Birchmeier

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