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Sandwich Man/Vicki's Hat/ Taste of Apples
Genre:Unclassified
Rating:?

These three short films were adapted from stories by novelist Huang Chun-ming, a writer from the 'Native Regional' school of fiction which originated in the late nineteenth century under Japanese occupation, and whose writers focused on the cultural colonialism and oppression of Taiwan. In THE SANDWICH MAN, a young father wears a clown costume and advertisement boards across his chest and back as a walking commercial for a newly opened theatre. The movie theatre and the 'sandwich man marketing strategy' are symbols of progress coming into this rural town. In VICKI'S HAT, urban youths are integrated into the new economy as hawkers for (cheap) foreign products. With the influx of western and Japanese cultures, "foreign goods" became ideologically synonymous with "quality goods", though the reality is often quite different. THE TASTE OF APPLES further demonstrates the growing class disparity and the influence of the West.

DIRECTED BY HOU HSIAO-HSIEN, ROY TSANG, WAN REN
With Chen Po-cheng, Yang Li-ying, Chin Ding (Chinese with English subtitles, color, 35mm)

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